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…to learn more about conversion strategy, ecommerce marketing, and my personal approach to copywriting.
As more and more natural/healthy food startups enter the snack space, I thought it'd be interested to look at how some of the top players on local grocery shelves are presenting their products online.
To start, I looked at the classic Oreo cookies and compared their marketing on Amazon, and their own site, to the up-and-coming alternative brands.
It's official: robots are now writing real ad copy for major corporations.
When J.P. Morgan Chase announced its new hire of AI firm Persado to write their ad copy, I admit I was shocked. But diving into the examples, I can see why they chose the robots.
Despite all the hype about eCommerce giants like Amazon, Jet.com, and numerous grocery delivery services, the fact is that the vast majority of CPG products are still purchased in brick and mortar stores.
But ecommerce sales of these items are steadily increasing - in fact online sales grew by 35% in 2018 alone.
I began my business with zero systems in place. When it came time to send my first proposal, I created it from scratch. When the proposal was approved, I created an invoice from scratch.
Not only was it time consuming, the finished product didn’t give my clients an easy experience.
Your product page is the last copy people see before they click “buy.
Even if they’re on board with your brand, and think they like what they saw in the thumbnail image, you can still lose people at this stage. So, it’s up to you to figure out how to use your product images, copy, and overall design to get browsers to click “buy” instead of “back”.
Copy is all around us – following us at every turn – impacting the decisions we make, and as a result, affecting many aspects of our everyday lives.
And yet, outside of advertising agency circles, the term copywriting is still relatively unknown.
How do you know when you’re ready to hire a copywriter? Well there aren’t any rules set in stone. As with any service, you’re usually welcome to hire someone and pay money whether you’re ready or not. But for best results, I’m outlining a few things you should know before you dive in and invest.
After all - good copywriting isn’t cheap, and I want you to get a great return on your investment.
Podcasts are a godsend for new creative entrepreneurs - in this information age, podcasts abound for each and every industry and niche. But our listening hours are limited! So I’ve pulled together a few of my favorite specific episodes of 2018 for y’all.
It's holiday gifting time! Don't end up like me... scrambling at the last minute for the "perfect" gifts. Instead, let's give up the idea of perfection (unless you're amazing at choosing the perfect thing for each person on your list - if that's you, go you!!! But if that's not you, then give yourself some grace and remember that perfect is the enemy of good).
Here's a round-up of some practical presents any creative entrepreneur in your life is sure to love.
New copywriters reach out to me all the time, asking for advice, tips, and connection. And I love it!! As solo freelancers it's so important that we build a network. As the popular saying goes - a rising tide lifts all boats.