You’re in the right place…
…to learn more about conversion strategy, ecommerce marketing, and my personal approach to copywriting.
I began my business with zero systems in place. When it came time to send my first proposal, I created it from scratch. When the proposal was approved, I created an invoice from scratch.
Not only was it time consuming, the finished product didn’t give my clients an easy experience.
Your product page is the last copy people see before they click “buy.
Even if they’re on board with your brand, and think they like what they saw in the thumbnail image, you can still lose people at this stage. So, it’s up to you to figure out how to use your product images, copy, and overall design to get browsers to click “buy” instead of “back”.
Copy is all around us – following us at every turn – impacting the decisions we make, and as a result, affecting many aspects of our everyday lives.
And yet, outside of advertising agency circles, the term copywriting is still relatively unknown.
How do you know when you’re ready to hire a copywriter? Well there aren’t any rules set in stone. As with any service, you’re usually welcome to hire someone and pay money whether you’re ready or not. But for best results, I’m outlining a few things you should know before you dive in and invest.
After all - good copywriting isn’t cheap, and I want you to get a great return on your investment.
Podcasts are a godsend for new creative entrepreneurs - in this information age, podcasts abound for each and every industry and niche. But our listening hours are limited! So I’ve pulled together a few of my favorite specific episodes of 2018 for y’all.
It's holiday gifting time! Don't end up like me... scrambling at the last minute for the "perfect" gifts. Instead, let's give up the idea of perfection (unless you're amazing at choosing the perfect thing for each person on your list - if that's you, go you!!! But if that's not you, then give yourself some grace and remember that perfect is the enemy of good).
Here's a round-up of some practical presents any creative entrepreneur in your life is sure to love.
New copywriters reach out to me all the time, asking for advice, tips, and connection. And I love it!! As solo freelancers it's so important that we build a network. As the popular saying goes - a rising tide lifts all boats.
If you've spent any time in an office, or any time watching The Office, you've been inundated with business jargon, whether in the form of acronyms, buzzwords, or other over-used slang.
Your About Page is usually the second-most visited page on your site, so we've got to shore up your copy and make sure your About page is in tip-top shape for all your visitors to see! You know it's important, and I know it's important. But you know what? I knew how important my About page was....and STILL messed it up.