ali-yahya-508903-unsplash.jpg

The Full Scoop on Your Brand Flavor:

espresso affogato

You're deep, delicious, and energizing. 

You offer one-on-one services or products, and what sets you apart is outstanding customer stewardship that makes your clients feel like one-in-a-million.

Your brand is intentional - it takes a minute to brew the espresso, scoop that ice cream, and create each serving. And your ideal clients love this about your brand.

When creating content (blogs, emails, website copy, etc), pause before writing, and think about your ideal client. Then go a step further and let yourself feel what your client is feeling... what's frustrating him or her, what's causing joy or pain in their life?

When you're fully immersed those feelings, write your words with that empathy. Your care and kindness will shine through, and attract just the most perfect customers for your offerings.

CLlENTS LOOK TO YOU FOR

One of a kind offerings and personal attention.

YOUR BRAND FLAVOR WORD BANK / SWIPE FILE

Your personal word bank for flavorful adjectives that probably match up well with your brand. Copy tip: Listen to what your customers are saying about your company - how do they describe you? Use those exact words in your marketing - words are powerful!

  • Personalized
  • Co-Create
  • Concierge
  • One-on-one
  • Bespoke
  • Made-to-order
  • Empathic
  • One-of-a-kind
  • Concierge
  • Neighborly
  • Compassionate
  • Enchanting
  • Generous
  • Hospitable
  • Engaging
  • Inspirational

WHEN SHARING YOUR BRAND FLAVOR WITH VISUALS

Beware of copying other creative brands...your visual brand shoudl represent YOU and no one else.

OTHER BRANDS WITH SIMILAR FLAVOR

Farmgirl Flowers, Honeybook, Shake Shack, Floret Farm, BHLDN, Oprah, Darling magazine, StichFix, Erin Condren


Now take the next step: learn more with these articles: