The Full Scoop on Your Brand Flavor:
dark chocolate gelato
You're rich, deeply layered, and meant to be savored.
You're not selling to the masses, and that's ok with you. Your ideal prospects are few in number, but for those who see the value in what you offer, they are willing to pay top dollar.
When creating content (blogs, emails, website copy, etc), remember that you're not trying to please everyone. You're endeavoring to connect with just the segment of readers who really appreciate your genius. Don't shy away from positioning your offerings as luxuries, just make sure that your service matches your marketing. BMW prices should equal a BMW experience.
CLlENTS LOOK TO YOU FOR
Quality in the details.
YOUR BRAND FLAVOR WORD BANK / SWIPE FILE
Your personal word bank for flavorful adjectives that probably match up well with your brand. Copy tip: Listen to what your customers are saying about your company - how do they describe you? Use those exact words in your marketing - words are powerful!
WHEN SHARING YOUR BRAND FLAVOR WITH VISUALS
Use deep neutral colors to signify luxury. Experiement with black backrounds and darker, high-contrast product photos. Also spend time on your typography - a great font that's well-used can elevate a brand more than you'd think!
OTHER BRANDS WITH SIMILAR FLAVOR
Tiffany & Co., Ritz Carlton, Sezane, Goop, Downton Abbey, The Crown, Architectural Digest, Town & Country magazine, Jackie Kennedy
Now take the next step: learn more with these articles: