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The Full Scoop on Your Brand Flavor:

vanilla frozen custard

You're smooth, rich, and reliably delicious. Clients may run off to try some fads, but they'll always come back to you when they need a business partner to rely on.

You know what you're doing - you've probably been in business for a while. In fact, you practically define your category.

Your flavor may be vanilla, but you're marketing is anything but plain - spotlight the quality and value you provide for customers.

When you're creating content (blogs, emails, website copy, etc), make sure you're sharing with your clients, just how your experience & expertise and help them achieve their goals. Avoid the temptation to rest on your laurels, and instead ensure to keep the focus on your ideal clients & their needs.

 

YOUR BRAND FLAVOR WORD BANK / SWIPE FILE

Your personal word bank for flavorful adjectives that probably match up well with your brand. Copy tip: Listen to what your customers are saying about your company - how do they describe you? Use those exact words in your marketing - words are powerful!

  • Experienced
  • Knowledgeable
  • Classic
  • Perennial
  • Staple
  • Expert
  • Leader
  • Skilled
  • Accomplishe
  • Professional
  • Savvy
  • Practiced
  • Adept
  • Big League
  • Best-in-class

WHEN SHARING YOUR BRAND FLAVOR WITH VISUALS

Beware of sticking with traditional designs that may come across as outdated. On the other hand, there's no need to chase every style trend... your loyal customers know that your quality stands the test of time, and your offerings never go out of style.

OTHER BRANDS WITH HINTS OF VANILLA FROZEN CUSTARD

Starbucks, Hilton, Martha Stewart, Nordstrom, Brooks Brothers, Ina Garten, Forbes magazine, Warren Buffet


Now take the next step: learn more with these articles: