Sweet Copy Menu
Fresh-churned Website Copy
Get the website copy and product descriptions you need to convert more browsers into buyers.
All of my website copy packages include custom in-depth voice of the customer research to make sure we're hitting the right notes and finding your ideal clients.
New product and course launches take a lot of upfront effort on your part - but investing in a well a great funnel makes all the difference in launching successfully.
Hand the copywriting off to an expert so you can focus wholeheartedly on developing the best content for your participants.
Flavor Profile Review
Already have a website that's working...but not sure if it could maybe be a little better? Not sure if it's truly representing the heart of your brand and reaching the clients who really appreciate your values?
Then step right up for a flavor profile review. I'll audit your current copy and give you a bevy of suggestions to spice things up and make sure your brand's true flavors shine.
Great question - so glad you asked!
Copywriting refers to the words that sell stuff. They could be selling a toothbrush, a vacation to Italy, or a million dollar home.
It’s not just creative writing.
It’s messaging built using a proven process. A process that draws on everything we know about the psychology of decision making and purchasing.
In fact, copywriting is more research than it is writing.
So a copywriter is someone you can turn to when you need to make more money - not just some copy to fill your website pages or jazz up your existing messaging.
Some famous copywriters you might know include David Ogilvy, Claude Hopkins, or John Caples. They’re known for being pioneers of modern advertising - but their successes in advertising were a direct result of their study of copywriting.
It’s more than just a job title in Mad Men - copywriter equals understanding which words convert and why. And then using them to create powerful messages that increase your bottom line.
Who do you work with?
Companies and entrepreneurs who bring joy and delight into the world are my favorite clients. I’ve written copy for beauty products, upscale home decor, hair accessories, business coaches, a stationery products, floral designers, and more.
Categories I enjoy serving:
Packaged consumer goods
Entrepreneurs in creative fields
Wedding-industry service providers
Local brick & mortar businesses
Branding agencies / website designers
Do you do SEO?
All good copywriting is good for SEO. With Google’s ever-increasing sophistication, you can no longer just stuff your pages with keywords. Thankfully search engines use metrics that reward good old-fashioned reader-focused copy. That said, I’m not a specialist in technical behind-the-scenes SEO strategies. I’d recommend hiring a specialist if you want someone to review your tags and meta data for optimization.
What's your turnaround time?
Some projects have a two-week turnaround time from signed contract to first-draft delivery. Some projects take longer, and others can be rushed, although fees may apply. Currently I book projects about a month out.