Copywriting for CPG Company

I believe in

•  Timely replies that keep the conversation moving

•  Clear beats clever... but you can be a little clever too

•  Exaggeration in copy is for the birds. We can do better than that 

•  Striving every day to be honest and kind - in business and in life

•  Taking time for ice cream

I’m not the one for you if

  • Your product offering doesn't brighten your customer's day

  • Your idea of a USP is “professional” (let me know if you want help getting past that to your true USP!)

  • You’re not comfortable ending a sentence with a preposition ;)

  • You're not sure what your business' core values are

  • You're not comfortable ending a sentence with a preposition ;)


Let’s do a quick intro

I love writing, research, and strategy. So much so, that I don't have any real hobbies - those are my work, annnnd also my free-time pursuit. So feel free to ask me anything about the latest marketing case studies.

I love spending time with my husband, going for walks on the beach (or on the sidewalk overlooking the beach. Because, you know, sometimes I’m don’t want to get sandy.

And of course: ice cream - gelato, froyo, artisan ice cream, store-brand ice cream... I love it all. And let's not forget the specialty of my home state of Wisconsin: frozen custard.

Ok now that you know a bit about me, let's talk about YOU! Your best coffee / ice cream recs, and how I can help you refine & clarify your business' story.  Drop me a line or click below!