SELL MORE FOOD ONLINE
Meet your new food copywriter
I’m Anna Bradshaw and I write copy that sounds pretty and sells like freezer pops on the hottest day of July.
“From the beginning your approach to my company has been timely, thoughtful, and considerate of our individual needs.”
- Jackie Eckert, Equi in Style
Conversion, meet personality.
Yes, you can have flavor-packed, story-driven copy and still optimize for conversion. But it takes big-picture vision and attention to the tactical details.
That’s why I run projects with a strategic mindset and an efficient style.
GUEST FEATURES IN THE FOOD INDUSTRY
LISTEN IN ON FOOD INDUSTRY PODCAST INTERVIEWS
“Everything I'd hoped for in a copywriter!
Anna listened to all of my ideas and brought in her experience in conversion copywriting to create a homepage that almost feels like poetry.
The copy perfectly reflects my brand voice and speaks directly to my readers.”
— Muriel Silva, Stocklane
Because finding someone to be the voice of your brand is as personal as your favorite dark chocolate, here’s a bit about me:
I’m a conversion copywriter specializing in brand story and ecommerce marketing for independent food and CPG brands. A decade of experience in fundraising and consultative sales support inform my focus on story-driven marketing.
GET TO KNOW YOUR FOOD/CPG COPYWRITER
3 of My Favorite Places on Earth
ORANGE COUNTY, CALIFORNIA
From Bear Flag Fish Tacos to Nobu Newport Beach, and Donut Star to Sidecar, there’s great food all over. Plus, you can’t beat SoCal beaches.
DOOR COUNTY, WISCONSIN
I grew up in Wisconsin and have many wonderful family memories there. Swedish pancakes, cherry-stuffed French toast, fish boils… IYKYK.
WHEREVER MY FAMILY IS
Currently loving simple neighborhood walks with my husband and baby. Where they are, my heart is.
Official Copywriter Bio
Anna Bradshaw is a content strategist and conversion copywriter for ecommerce brands in the food, fashion, and beauty spaces. She brings a conversion mindset to each piece of copy and writes flavor-packed copy that delights and sells.
Anna started her career in marketing and sales support in nonprofit and corporate settings. There she saw first hand how the right messages get people to take action.
Clients come to Anna when they need to sell more online and don’t have the words to do it.
She lives in North Carolina with her husband and young son. When she’s not writing for the latest food startup, you’ll find Anna curled up with a book or out on a family neighborhood walk. She loves talking copy with anyone and everyone, libraries, clean hotels, and navy stripes.
READY TO OPTIMIZE YOUR FOOD BRAND’S MESSAGING THROUGH CONVERSION COPY?
✔ A TRACK RECORD OF STAYING CURRENT ON CONVERSION STRATEGY
LATEST RESOURCES
Looking for instant value? Actionable articles your food brand can benefit from - right off the shelf
Food Copywriting FAQs
What is conversion copy for food brands?
Conversion copy is closely related to direct response copy. It's copy that's oriented toward inspiring readers to take a specific action. Often conversion copy is designed to get immediate sales. However it can also encourage other actions, like signing up for your beauty brand's email list, or joining your grocery store ambassador team.
What copywriting services do you offer for food and CPG brands?
I offer a full service suite of copywriting services including:
Website copy
Product descriptions
Packaging copy
Campaign planning services
Email marketing strategy and copy including automated flows, newsletters, and promotional emails
Wholesale-focused outreach emails
Press releases
Social media copy
SEO-optimized blog posts and editorial management
Content audits
Do you only work with food, beauty, & fashion brands?
I specialize in working with CPG brands - gourmet and natural food brands, beauty and skincare companies, clothing and stationery companies. Anything that can be packaged and sold to consumers at scale. However, I love keeping my skill set sharp with a diverse client base. If you're interested in partnering, send me a note and we'll talk.
Does a food brand really need website copy if we're only selling via wholesale or farmers markets right now?
Yes! It's never too soon to set up a website. You need a branded home base online, and a website gives you that, while also providing a platform for further storytelling and growth.
Does a food startup really need an email list if we're not selling online yet?
Yes. As with a website, it's never, never too early to start collecting email addresses. The key is keeping in touch with those people once they've signed up. Your subscribers are naturally most invested immediately after they give you their address. So, don't leave them to get cold. Cultivate, engage, and share value. There are great ways to do this, even if you're not selling online!
What are the biggest mistakes food brands make in their copywriting?
I see food brands consistently make a few mistakes:
Focusing only on what you want to say, instead of what shoppers need to hear. Your customer, and their interests, need to be at the center of your copywriting.
Sounding like every other brand. Forget trendy buzzwords: tell your story in your unique voice!
Not explaining clearly enough why your product is worth it’s high price point. I work with specialty food and beauty brands that use top-level ingredients. As such you likely have a higher-than-average price point. So use the power of copy to explain why your products are a tad more expensive than generic grocery store competitors.
LET’S TALK ABOUT COPYWRITING & CONTENT STRATEGY
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