Get Better Results Through Better Content

Your website footer is not a junk drawer. Just as your top navigation bar helps visitors find what they're looking for, the footer also helps direct them. Here are the seven elements every ecommerce website footer needs, plus examples of winners and common footer mistakes.

A while ago Shelley Easter, Shopify designer extraordinaire and I sat down to teach a class on the 5 things every ecommerce homepage needs. We covered everything from your top navigation to your footer copy.

It's official: robots are now writing real ad copy for major corporations.

When J.P. Morgan Chase announced its new hire of AI firm Persado to write their ad copy, I admit I was shocked. But diving into the examples, I can see why they chose the robots.

In a surprising turn of events, the robot-written copy actually sounds more human.

Copy is all around us – following us at every turn – impacting the decisions we make, and as a result, affecting many aspects of our everyday lives.

And yet, outside of advertising agency circles, the term copywriting is still relatively unknown.

How do you know when you’re ready to hire a copywriter? Well there aren’t any rules set in stone.

As with any service, you’re usually welcome to hire someone and pay money whether you’re ready or not.

But for best results, I’m outlining a few things you should know before you dive in and invest.

As small business owners, it can feel like we're in between a rock and a hard place. On the one hand, it's easy to understand why people aren't spending on gourmet treats right now.

On the other hand, we still have our own leases to pay and lights to keep on, not to mention the staff members and vendors who's own livelihoods rely on GPG businesses staying open.

Here’s a quick round-up of 5 specialty food brands getting email marketing right.