The 4 Basic Elements of Effective Ecommerce Product Descriptions

The 4 Basic Elements of Effective Ecommerce Product Descriptions

Your product page is the last copy people see before they click “buy.

Even if they’re on board with your brand, and think they like what they saw in the thumbnail image, you can still lose people at this stage. So, it’s up to you to figure out how to use your product images, copy, and overall design to get browsers to click “buy” instead of “back”.

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What You Need to Know Before Hiring a Copywriter

What You Need to Know Before Hiring a Copywriter

How do you know when you’re ready to hire a copywriter? Well there aren’t any rules set in stone. As with any service, you’re usually welcome to hire someone and pay money whether you’re ready or not. But for best results, I’m outlining a few things you should know before you dive in and invest.


After all - good copywriting isn’t cheap, and I want you to get a great return on your investment.


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Practical Holiday Gift Guide for Creative Entrepreneurs

Practical Holiday Gift Guide for Creative Entrepreneurs

It's holiday gifting time! Don't end up like me... scrambling at the last minute for the "perfect" gifts. Instead, let's give up the idea of perfection (unless you're amazing at choosing the perfect thing for each person on your list - if that's you, go you!!! But if that's not you, then give yourself some grace and remember that perfect is the enemy of good).

Here's a round-up of some practical presents any creative entrepreneur in your life is sure to love.

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