Michele Horn, Jackson Spalding’s Head of Marketing and a career-long brand building expert, talks about building value through content and staying patient with your branding.

Brad Hedeman, Head of Marketing and Product Selection at Zingerman’s, answers five questions about marketing that stays true to your brand values.

The founder of The Tiny Tassel and co-founder of Parfaire Consulting shares her advice on building a brand that customers love.

Meaghan B. Murphy, Editor in Chief of Woman’s Day magazine, among other roles, joins us to answer five questions about media and marketing.

Shelley Easter, Shopify expert and educator, is here today to share how you can tell your brand story and make more revenue through your web design. You’ll learn:

• Why design doesn’t have to be intimidating

• The huge difference a simple navigation menu can make

• Where brands go wrong on their FAQ pages

• How professional designers can help you make more revenue (and how to evaluate their portfolios)

• … and much more!

Adam joined me to discuss how brand can tell their story visually, and we ended up focusing on photography, illustration, and color in this conversation. But it’s not just about choosing a pretty palette - it’s about business strategy.

Commercial photographer Monica Farber has helped dozens of high end brands tell their stories visually. Now, she’s giving us her best tips.

Copy doesn't operate in a vacuum. It's most effective when it has supporting elements - great photos, beautiful design... and of course an audience to see it!

When selling anything, the list is the most important, followed by the offer, and finally followed by the copy.

So, when your products aren't selling, you've got to look at list first, then the offer, then the copy. Let's unpack this.

You get the call you've been awaiting for months... you're going to be featured on The Today Show! Or you get the email reply you were hoping for... your product made Oprah's Favorite Things!

Take your time to celebrate, and then put together your plan of action.

We’re all used to getting a deluge of Black Friday / Cyber Monday emails. And most of them look nearly identical. They’re short, to the point, and often have colorful, flashing graphics. Which is fine... in fact, straight to the point emails often perform well - they share the discount shoppers are looking for with no dilly dallying around. But, you can reach different kinds of shoppers and add unique value when you mix up your email styles.

Here are five types of email to consider for your Black Friday Campaign this year.

Just planning to throw up a discount code? You’re likely leaving revenue on the table. Instead, optimize your Black Friday/Cyber Monday offer to add extra value and get more sales.

Business owners often get stuck staring at a blank page and come to me with comments like "I know content is important for growing our e-com business, but I don't know what to write about." When it comes to finding ideas, look far and wide. This is the stage where you want to keep your mind wide open.

Listen in as I chat with the hosts of Meaningful Marketplace. We talk about food startup copywriting 101!

Your website footer is not a junk drawer. Just as your top navigation bar helps visitors find what they're looking for, the footer also helps direct them. Here are the seven elements every ecommerce website footer needs, plus examples of winners and common footer mistakes.

Online classes have been growing like kudzu for years, but 2020 has given them an extra boost. Many CPG brands are perfectly positioned to get in on the game, but only a few are taking advantage right now.

Digital brands are bringing print catalogs back to life - and getting great results.

Print catalogs are cool again. Yes, that kind of catalog – the booklet with photos of your merchandise along with descriptions – the kind that’s printed on real paper and delivered by the USPS.