CUSTOM COPYWRITING SERVICES
Data + A Proven Process =
Flavorful new copy that's as luxurious as your products
Let’s focus on your business goals
If you’re looking for hot-from-the-griddle copy that sizzles with persuasion and oozes personality, then you’re in the right place!
Introducing…
The ABC Signature Copy Solution
Based on my ABC methodology, this is a 4-6 week project custom-tailored to where your business is at today, and where you want to be going forward.
Assess the Market
We’ll use specific techniques aimed at uncovering voice-of-customer data we can harness to make your copy ten times as powerful as copy that just sounds good.
Brand Voice Discovery
We’ll find the story and language that truly represents the core of your brand… and make sure we’re sharing that voice through the lens of clarity so your customers are never confused about what you’re selling.
Conversion Frameworks
Once we’ve assessed the market and overlaid our voice-of-customer data with the unique prism of your brand, I’ll write copy based on proven conversion frameworks. Because you don’t need copy that sounds good - you need copy that works.
“…thank you for your contribution to our journey with launching our new website. It was truly a pleasure to work with you. We really appreciate how you patiently listened to us , took time to understand our vision and craft the messages for our site.
The final copy looks great. We could not have been more satisfied with the overall experience. We would gladly recommend your services to anyone."
- Ramesh A
In the ABC Signature Copy Solution, you’ll get true conversion copy
> DEEP DIVE BRAND CALL
We'll talk in-depth about your brand story. Your goals. Your vision, your value props and more. No stone will be left unturned in getting to know the core of your business.
> CUSTOMER RESEARCH
I'll build a custom survey we can send to your base to hear exactly what your customers are saying about you, so we can build your brand messaging around what your customers want to hear most.
> KEY MESSAGES REPORT
From the research data, and a competitor audit, I'll draw out the key messages your brand needs to share in order to stand apart. You can use this report to guide your marketing across platforms.
> CONVERSION OPTIMIZED COPY
Your copy has a head start when we’ve prepped with a healthy research phase! By the time we get to execution, we’ll be ready to whip up words in your brand voice… and your customer’s voice.
> COMPLIMENTARY REVISIONS
If I don't nail your voice the first time around, I'll revise your copy so you can feel 100% confident about having it on your website.
> IMPLEMENTATION REVIEW
Once your copy is live, I'll review the interaction of your copy and design, and suggest any changes to help your copy shine.
Let’s talk pricing
You should expect to spend between 3k and 7k for your ABC Signature Copy Solution.
So consider, how much is stale copy holding you back? How much is it worth to you to get copy that resonates with your market?
If this isn't in your budget, check out VIP Days instead, where you can get a light version of my ABC approach for a fraction of the price, and get your copy in just one day.
A Taste of Real Client Copy
Homepage Copy to Introduce Your Brand
Set the stage for your brand experience with clear, compelling homepage copy.
Click to read on client site:
Beauty Bar Chocolate
About Pages To Share Your Secret Sauce
About pages are often an after thought. But thoughtful consumers want to get to know you and what your company stands for!
Click to read on client site:
SO Handmade
Product Pages that Go Beyond Basic
Product detail pages can be clean and simple. Or they can act as landing pages for your innovative products!
Click to read on client site:
Three Farm Daughters
CLIENT STORY | MARKETING FUNCTIONAL FOOD ONLINE
Website Copy to Convert more Chocolate Consumers
Candice Puthawala built a chocolate brand based on the idea that beauty starts from within, and we can heal ourselves through good foods.
Candice wanted website copy that conveyed the spirit and heart of her company and her chocolate’s unique benefits… in a concise way that made her website easy to navigate.
So we worked together and created strong, compelling, concise copy that will immediately let new visitors know why apoptogenic chocolate might just be the missing piece of a perfect beauty routine.