Copywriting Portfolio
You’ll see that my writing style morphs to take on each client’s unique brand voice.
Questions about these or other projects? Let me know!
IRL Messages for Saas
This tradeshow booth project for Blackbaud featured messaging and design working together to usher guests through an experience and prompt real conversations.
B2B Shipping Doesn’t Have to Be Boring
While most logistics companies have bland copy, First Call knew they wanted to differentiate themselves on having really great customer service - not just cutting edge tech.
Getting More Meals Onto Tables
HelloFresh email series that gets at quick, easy, flexible options UVPs in a fun, upbeat brand voice.
Sip Herbals Case Study
Sip Herbals is an autoimmune protocol (or AIP) friendly coffee substitute beverage. It fills a gap in the market for coffee lovers who have to give up their favorite beverage, but still want something more satisfying than a cup of tea.
“Anna is an absolute gem.
We needed help with on-brand copy for our CPG website. Anna was able to create the most perfect copy for us and we’ve already seen an improvement in conversions.
We can’t wait to work with her again.”
Sip Herbals wanted to sell more online
Founders Kelly and Orleatha came to me for help increasing conversions on their ecommerce site. I met with them to learn about their goals for the site, then wrote engaging on-brand copy for their homepage, about, and product pages to convert more sales.
Retention requires happy customers
Part of a building a brand is making sure customer know exactly how to get maximum benefit and enjoyment from your products. So I went out of the way to include super-easy-to-understand usage instructions to give customers the best experience possible. (Of course they also get a helpful how-to card in their orders.)
Growing through recurring revenue
Kelly and Orleatha chose to add a Subscription page to our project. Most consumable brands would do well to consider adding subscription options to keep customers happily stocked, and revenue consistently flowing.
Diverse formats to deliver unique messages
More client work from ads to packaging to web copy… click to enlarge :)
Longform Content That Teaches
Blog posts and how-to articles serve many functions for a brand and I’ve loved serving as writer and editor for content marketing.
Click to read: DipWell’s Blog
About Pages That Spill the Secret Sauce
About pages are often an after thought. But thoughtful consumers want to get to know you and what your company stands for!
Click to read: SO Handmade
Product Pages Beyond Basic
Product detail pages can be clean and simple. Or they can act as landing pages for your innovative products!
Click to read: Three Farm Daughters
Social Ads That Sell Your UVP
Acquire new customers with clear, on-brand ad copy.
Packaging Copy That Gets Picked Up
Tell your story in a small space and get more brick & mortar sales with great packaging copy.
Your Brand Story Belongs Everywhere
This project entailed creating richer romance copy for ecommerce product detail pages.
Editorial Writing
How Telling an Origin Story in Your Ecommerce Copy Can Double Your Sales
Written for Foundr. Click to read.
How the Right Website Copy Is Like Having a Sales Team
Written for Create & Cultivate. Click to read.
How to Write Product Descriptions that Stand Out in a Crowded Marketplace
Written for Parsnip. Click to read.