We’re all used to getting a deluge of Black Friday / Cyber Monday emails. And most of them look nearly identical. They’re short, to the point, and often have colorful, flashing graphics. Which is fine... in fact, straight to the point emails often perform well - they share the discount shoppers are looking for with no dilly dallying around. But, you can reach different kinds of shoppers and add unique value when you mix up your email styles.

Here are five types of email to consider for your Black Friday Campaign this year.

As small business owners, it can feel like we're in between a rock and a hard place. On the one hand, it's easy to understand why people aren't spending on gourmet treats right now.

On the other hand, we still have our own leases to pay and lights to keep on, not to mention the staff members and vendors who's own livelihoods rely on GPG businesses staying open.

Here’s a quick round-up of 5 specialty food brands getting email marketing right.