You get the call you've been awaiting for months... you're going to be featured on The Today Show! Or you get the email reply you were hoping for... your product made Oprah's Favorite Things!

Take your time to celebrate, and then put together your plan of action.

Your website footer is not a junk drawer. Just as your top navigation bar helps visitors find what they're looking for, the footer also helps direct them. Here are the seven elements every ecommerce website footer needs, plus examples of winners and common footer mistakes.

A while ago Shelley Easter, Shopify designer extraordinaire and I sat down to teach a class on the 5 things every ecommerce homepage needs. We covered everything from your top navigation to your footer copy.

Your product page is the last copy people see before they click “buy.”

Even if they’re onboard with your brand, and think they like what they saw in the thumbnail image, you can still lose people at this stage.

Your About page is usually the second-most visited page on your site, after your home page. That means that people are more likely to click About, than they are to click on your services page, shop, testimonials, blog, or contact pages.

So we've got to shore up your copy and make sure your About page is in tip-top shape for all your visitors to see!

This week HBR published an article on how consumers choose to buy products online. Ecommerce is a different ballgame from brick and mortar business for a few big reasons. One of them is that way fewer shoppers convert to purchasers online than in stores. And it makes sense.